Great retail experiences aren't just created by store design, visual merchandising or marketing campaigns. They're delivered every day through hundreds of operational decisions that ensure stores are safe, welcoming, efficient and consistently aligned with the brand promise. 

From flagship locations and shopping centres to multi-country store portfolios, facilities management has evolved far beyond maintaining buildings and resolving issues. Today, it plays a critical role in enabling customer experience, operational resilience and commercial performance at scale.  

As retailers continue to balance growth ambitions, sustainability targets, rising operational costs and evolving customer expectations, facilities management is increasingly becoming a strategic partner to the business rather than simply a support function.  

To explore this shift, Macro is bringing together leading retail facilities, real estate and operations professionals for an exclusive evening of insights, discussion and networking. 

Join Macro's Retail FM Event in London 

Bringing the Brand to Life: Exploring the Role of FM in Creating Impactful Retail Brand Experiences 

Date: Thursday 24 September 2026 
Time: 17:00 – 19:30 
Location: Office Space in Town, 46 New Broad Street, London EC2M 1JH  

This intimate event will bring together industry leaders to discuss how facilities management is helping retailers deliver consistent customer experiences, improve operational performance and support long-term growth across complex retail estates.  

From Support Function to Strategic Business Partner 

Retail environments have never been more demanding. 

Brands are expected to maintain consistency across multiple locations, respond quickly to changing market conditions, embrace new technologies, improve sustainability performance and create memorable customer experiences, all while controlling costs and minimising operational disruption. 

Facilities management sits at the centre of these challenges. 

Whether supporting new store openings, maintaining critical assets, managing compliance, improving energy performance or leveraging data to make smarter decisions, FM leaders are playing an increasingly important role in helping retailers achieve their commercial objectives.  

The most successful retail organisations understand that facilities management isn't simply about keeping stores operational. It's about enabling every store to deliver the brand experience customers expect, every day, in every location.  

Hear From Leading Retail Brands 

The event will feature real-world perspectives from some of the most recognisable names in retail, including: 

• LEGO Group 
• Levi Strauss & Co. 
• Superdry 
• ServiceChannel 

Speakers will share practical insights and experiences on topics including: 

• Operating brand experience consistently across large retail portfolios 
• Managing store openings, maintenance and asset lifecycles 
• Using data and technology to improve operational performance 
• Balancing sustainability goals with commercial priorities 
• The future direction of retail facilities management  

Why This Conversation Matters 

At Macro, we've seen first-hand how facilities management continues to evolve from a reactive service into a strategic enabler of business performance. 

The organisations leading the way are embracing more agile, data-driven and performance-focused approaches to FM. They're using insights, technology and strong operational partnerships to improve reliability, enhance customer experience and create greater value from their estates.  

As the demands placed on retail portfolios continue to grow, the connection between facilities management, brand experience and commercial success will only become stronger. 

This event provides an opportunity to hear directly from retail leaders who are navigating these challenges today and to explore how FM can help create competitive advantage tomorrow.  

Join us for the discussion

Join us for an evening of insight, discussion and networking with fellow retail facilities, real estate and operations professionals. 

Discover how leading brands are using facilities management to bring their brand to life, strengthen operational performance and deliver exceptional customer experiences at scale.  

Register your place: https://www.macro-group.com/macro-retail-event-london