Macro Event

Bringing the brand to life

Exploring the role of FM in creating impactful retail brand experiences

Great retail experiences aren't just designed, they're operated.

Behind every successful store opening, consistent brand moment and frictionless customer journey is a facilities management function working quietly, and critically, in the background.

From flagship environments and fast‑paced rollouts to safety, sustainability and operational resilience, FM plays a defining role in how retail brands are experienced every day, at scale.

Join Macro’s retail FM event at New Broad Street on Thursday 24th September, to explore how facilities management supports store operations, brand consistency and commercial success across global retail estates.

You're Invited

This intimate event brings together retail real estate, FM and operations leaders to hear how FM is evolving from a support service into a strategic driver of brand consistency, performance and growth.

This event is designed for leaders who want to:

Through candid discussion and real-world perspectives from leading brands including LEGO, Levi Strauss and Superdry we’ll explore how FM teams are enabling retail success — not just maintaining it.

Event Details

Date: Thursday 24 September 2026
Time: 17:00 – 19:30
Location: Office Space in Town, Basement event space, 46 New Broad St, London EC2M 1JH

Important details: Refreshments will be provided (Sponsored by BaxterStorey)

Joining us? Register your place

On the agenda: Retail operations to brand experience

17:00 – 17:20
Arrival drinks & registration
17:20 - 17:30
Welcome - Patricia Soria, Macro
17:30 – 17:45
The emotions of FM in Retail - Ian Morgan, Superdry
17:45 - 18:00
Bringing Levi's strategy to life - Yajing Zhu, Levi Strauss
18:00 - 18:15
Lego's global expansion of FM from the UK to the US - Peter Arman, Lego Group
18:15 - 18:30
BMS Systems & IoT in retail environments - Enric Paradela & Ross Penzer, Macro
18:30 - 18:45
Partnerships with ServiceChannel - Sam Priestley, Service Channel
18:45 - 18:50
Serving the best possible hospitality experience - Emily Wood, BaxterStorey
18:50 - 19:00
Live Q&A Panel
19:00 - 19:30
Networking Drinks

Key Themes

Operational clarity through data
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Operating brand experience at scale
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Where retail FM is heading
Managing store opening, maintenance and lifecycle management

Thank you to our event speakers

Superdry
Lego
Levi Strauss
BaxterStorey
Service Channel

Ian Morgan

Group Health & Safety and Facilities Manager, Superdry

Ian Morgan is an experienced health, safety, facilities and risk management professional, with a career spanning retail, corporate and highly regulated environments including nuclear, banking, oil and gas, private equity and the public sector.

He is currently Group Health, Safety, Facilities and Risk Manager at Superdry, where he oversees health and safety, facilities management and risk across the organisation’s head offices, store portfolio and infrastructure. A NEBOSH Diploma holder, Ian is known for his collaborative leadership style and technical rigour, and has played a key role in strengthening long‑term facilities management partnerships that support both safety and business performance.

Peter Arman

Senior Retail Operations Manager, Lego Group

Peter Arman is a Senior Retail Operations Manager for EMEA Brand Retail Stores at the LEGO Group, supporting operations across 76 Owned and Operated stores in 13 European markets. He joined LEGO Brand Retail from LEGOLAND Windsor in 2010, when the business operated just nine stores across three markets, and has since played a key role in supporting its expansion. His focus is on driving operational excellence, vendor management, and ensuring consistent execution of retail standards across the region.

Yajing Zhu

Global Strategic Sourcing Manager, Levi Strauss & Co

With over 15 years of international, cross-category procurement experience, Yajing Zhu has built a distinguished career partnering with Fortune 500 organisations, including Levi Strauss & Co., Nike, and Ernst & Young.

A strategic procurement leader, she specialises in developing and executing high-impact global and EMEA sourcing initiatives, consistently delivering strong year-on-year results through effective collaboration across functions and geographies. Known for a design-thinking mindset, she brings a user-centric approach to solving complex business challenges, driving innovation and value within strategic sourcing.

Sam Priestley

Account Executive, ServiceChannel

Sam leads business development for ServiceChannel across the UK and Europe, partnering with some of the world’s largest multi-site organisations to transform the way facilities is managed. Passionate about the role facilities plays within both business and the built environment, Sam believes facilities sits at the intersection of brand experience, customer experience, operational performance, and net zero strategy. With the right data and visibility, facilities becomes a strategic business lever rather than simply a reactive function.

ServiceChannel supports more than 600 customers globally, helping organisations connect facilities operations, assets, contractors, compliance, and spend into a single source of truth. With over 25 years of industry experience and billions in facilities spend managed annually, ServiceChannel helps businesses move from reactive operations to intelligent, data-driven decision making at scale

Emily Wood

Business Development Director, BaxterStorey

Emily Wood is Business Development Director at BaxterStorey, where she leads new business growth and helps reshape workplace hospitality. With over 15 years’ experience, she specialises in using food and beverage as a driver of culture, wellbeing and employee experience.

Working with organisations across the UK and Ireland, Emily helps place hospitality at the heart of the workplace — creating environments that foster connection, creativity and collaboration. Known for her collaborative and innovative approach, she plays a key role in BaxterStorey’s commitment to people‑centred hospitality.

person walking inside building near glass

Macro FM services for retail operations

Retail is all about experiences that captivate audiences, create memorable experience and build brand loyalty.

At Macro, we provide facilities management services that enable seamless operations and high-quality experiences of shops, shopping centers, and corporate offices for retailers. We have worked with national and global retail brands in more than 1,000 stores across 26 countries. Our support includes hard and soft FM services, CAPEX projects, sustainability, carbon reduction, energy efficiencies and data-led budget management.

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