Who we are


Image of solar panels on a roof at sun set. Text says 'Macro Cares'

A commitment to doing the right thing

At Macro, our clients are some of the most influential and visible brands in the world. As such, they have an enormous responsibility to preserve valuable resources and leave a positive legacy on their communities and the world. 

As their strategic and operational partner, Macro is committed to helping them to achieve both their sustainability and social value objectives, as well as our own. For decades, we have worked alongside our clients to achieve both the big wins and the small, from operational carbon reduction and energy savings to limiting single-use-plastic, reducing waste, saving water, and encouraging sustainable behaviours. 

On the heels of becoming an independent business separate from the Mace Group, we have set the following Sustainability Objectives for Macro. While 2024 will be a year of transition for us as we establish our own metrics, our objectives also reflect the unwavering scale of our commitment moving forward: 

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Responsible business

To steer our objectives and hold us accountable to meeting them, we have established a Macro Responsible Business Committee, with executive management sponsorship and expert subject matter participation. This employee committee is responsible for developing our ESG policies, strategy and annual plans and tracking our progress against them.

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Social value

At Macro, the flexibility of our operating model makes it possible for us to freely employ local people and engage local SMEs. We work with our clients to identify the causes most meaningful to them, and seek to serve those causes through our work. In addition, our Social Value Working Group, made up of passionate employees from each region, promotes the support of local communities and global concerns through volunteering, charitable support and other means.

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